“Will my search engine rankings drop after the switch to Magento?” is one of the most often asked SEO questions I see regarding Magento. Unfortunately, there is no “Yes/No” answer. No matter which e-commerce solution you were using prior to switch, your rankings might get effected. Switching to Magento might change some of your on-site optimization elements including:
- URL structure
- Meta data
- On-site elements structure
- Internal linking
- Distance of deep links from the homepage
All of these might influence your rankings in negative but also as likely in positive way. If you are attempting to move to Magento platform, I strongly advise you to seek for a Magento SEO expert first, to make sure your move is as smooth and as painless as possible for your rankings.
The most important thing to do when making a switch is to 301 redirect the old URLs to your new URLs, which will allow you to keep the link juice you collected so far. For everything else, consult with your Magento SEO professional.