If there is one most valuable thing that you need to know before you build your first online store it is this: Build it and they’ll come doesn’t work. This article will try to prepare a company that is thinking about building an online store for all the things they need to know before they start this process.
Research and goals
1. Competitors – The first thing you need to do is research your competitors. Have a look at other online stores that are selling the same or similar products. Gather as much information as you can about their marketing tactics, technical solutions and the way their business works. Now look at your business realistically and ask yourself if you can compete with that. Figure out where is your place in the ecosystem. Are you able to compete with better prices, or are you able to compete with the quality? Maybe you can market your products better? Maybe you can have a better technical solution? Maybe you can advertise with better ROI? If there is no way you can compete with them, your online store will be a big waste of money so this is the most important step in building an online store and conclusions you draw from this research will guide you into different directions while you continue reading this checklist.