With Magento’s use of custom attributes, there is a lot of flexibility. Not only in displaying attributes on the layered navigation or merely outputting them to the additional area of the product page. There is another level of customization possible. That is, the possibility to display different content based on the vallue of an attribute.
In today’s case, I am using the manufacturer attribute. While this is not a custom attribute, the same process can be used for any attribute. What we are going to do is display a message depending on the manufacture’s name.
My first step is to make a static block and put in the content I want to display. This can be anything you want-text or images. My static block is called brand_notify. Here is the contents of that static block: ‘Dietitian appointment must be indicated as completed in Magento prior to shipment of product.’.