Shortcodes are simple set of functions for creating macro codes for use in CMS pages or blocks. If you are familiar with WordPress you must be aware about how placing ["gallery"] in your post content replaces this shortcode with real gallery. Similarly, Magento has it’s own shortcodes which you can use in Magento CMS pages, Product pages, Category pages or blocks. Magento shortcode syntax is fairly simple to understand as the real shortcode is placed inside double curly braces. The most common of all is

<a href="{{store url=""}}">Home Page</a>

In this the {{store url=""}} is replaced by actual store URL. Apart from that there are other

 Magento shortcodes which i am listing below:

Everyone knows that the ecommerce industry is growing.
But do you know how fast? Or what percent of all the retail sales it takes?

United States Census Bureau published Quarterly E-Commerce Report on November 17th, 2010.
This is the latest statistics on ecommerce available for United States.

The U.S. Census Bureau, pre-eminent collector and disseminator of timely, relevant, and quality data about the people and the economy of the United States, conducts a population and housing census every 10 years, an economic census every five years, and more than 100 demographic and economic surveys every year, all of them evolving from the first census in 1790.

3rd quarter of 2010 shows rather good results with 41,5 billion USD retail sales in ecommerce. It accounts for almost 4.2% of the total retail sales in US.

This post will explain the situations in which removing certain elements of your online store might give you better conversions or improve your search engine rankings. There are lots of online stores out there that tend to add too much stuff to their store in hope of improving their income, not realizing that these things might actually create a completely opposite result from the one they hoped to achieve.

Let’s start with the one I encounter a lot lately: Social Sharing and Bookmarking Icons

On many online stores nowadays you will see a “Share to any” or similar widget that looks something like this: