Configure server to install Magento (Example xampp) enable InnoDB store Engine

Posted on July 7th, 2011 | Posted by admin

Magento is a script which requires high configuration of your server. Therefore, many people have encountered difficulties when installing Magento. I would like to guide you how to configure your server to use Magento Script step by step.
First, we make the same analysis of the System Requirements (requirements of the system) of Magento as follows:

Supported Operating Systems: OS is the best to run Magento (optional)

* Linux x86, x86-64

Supported Web Servers: The best Webserver to run Magento (optional)

How to call a block directly from a .phtml file?

Posted on July 7th, 2011 | Posted by admin

Sometimes you want to call a block inside a .phtml file without defining in layout. In this case, we can use a method called toHtml of a block.

Assume that we have a block called Mymodule and a template that is located at: mymodule/myblog.phtml

So to generate that block we use:

<?php echo $this->getLayout()->createBlock('mymodule/myblock')->setTemplate('mymodule/myblock.phtml')->toHtml(); ?>

Facebook Connect Magento Extension

Posted on June 28th, 2011 | Posted by admin

We’re proud to present free Facebook Connect Magento extension which enables customers fast and easy registration and login with their Facebook identity. Demo can be seen on our playground demo store, just click “Connect with Facebook” link in upper right corner. And it’s just been updated!


Download, extract files to appropriate place following directory structure and reload cache.
Latest pre-relase versions can always be downloaded on my github project page.

Facebook App

For Facebook Connect to work you need to Setup Application on Facebook and obtain its API Key and Application Secret.

Use your store name as application name and read and accept terms of service. On second screen switch to Web Site tab and set Site URL to the store domain where you plan to implement Facebook Connect. Save Changes. Other Connect settings are optional, but you might want to add store logo for example.

How to increase Magento sales? With one simple extension!

Posted on June 28th, 2011 | Posted by admin

After a week of discussion, we’ve decided to release a free Magento extension that we’ve already tried on one of our premium clients that we can’t name due to NDA restrictions and itself increased sales by astonishing 1893%!

Development of this extension was quite pricey, since we had to pay for 3 independent psychology researches (with total sample of 3521 online store customers). Since it’s based directly on online store customers emotions, we’ve managed to use something “as stupid as a custom button” to make this incredible extension.

What it does to make this happen you might ask? You have every right to be skeptical – it adds a “Buy All” button to Magento theme in header, on each page. The extension itself adds all online store’s products to cart and redirects you there. Simple as that!

AIDA in eCommerce – Landing on product pages

Posted on June 28th, 2011 | Posted by admin

AIDA stands for Attention, Interest, Desire and Action. It’s the oldest trick in the sales book, but rarely thought about when it comes to eCommerce. The idea is that a sales person should follow these four steps when pitching a product to the potential buyer. In the world of eCommerce, you don’t have your sales person, so this process is (should) be done by your online store.


Using search engines, in most cases visitors will land on product or category pages. We will concentrate on your product pages within the AIDA process. Once the visitor lands on your product page, you have merely a few seconds to grab his attention. In these few seconds, this visitor will decide weather this is what he was looking for or he’ll move along. We are talking about attention, the first part of AIDA process. In the real world, you’d be trying to catch the attention of the buyer in this step, but online, you already have his attention. All you need to do is make sure you don’t lose it.